Director, Employee Benefits Content & Growth Marketing - Remote (EST/CST)

Employee Benefits is the core of our business and at our heart we are a people-focused organization. Every day, we help over 100,000 employers give their employees peace of mind by providing health, pharmacy, long and short-term disability, vision, dental and other insurance solutions. What makes us unique is that we can surround our clients with more services and more technology-based tools and a team of advisors that simply cares more than anyone else. If you want a career giving people the reassurance that they can have access to the health care they need for themselves and their loved ones, join OneDigital. Our Newest Opportunity: OneDigital is seeking a Director of Content & Growth Marketing to help shape the conversations that matter in employee benefits. You'll turn OneDigital's expertise, ideas, data, and market perspective into bold narratives and campaigns that get employers' attention and drive growth. Reporting to the VP of Marketing, Employee Benefits, and sitting within the National Employee Benefits Marketing team, this role leads the market-facing story for the practice, shaping differentiated positioning, thought leadership, and integrated campaigns. You’ll connect OneDigital’s expertise and capabilities to the issues shaping the employee benefits marketplace and the decisions employers are navigating, while creating programs that open doors, advance conversations, retain clients, and uncover opportunities across the broader OneDigital business. You’ll bring that same forward-looking mindset to how we work, finding new ways to use AI, data, and technology to make our marketing smarter and more effective. The ideal candidate is a strategic thinker, exceptional storyteller, and AI-forward marketer who can spot opportunities, shape a compelling point of view, and turn ideas, insights, and emerging technology into marketing that moves the business forward. The value of this role comes from strong market, editorial, and commercial judgment: knowing which conversations OneDigital should lead, which ideas deserve investment, and how to turn them into programs that influence action. Responsibilities Practice strategy & positioning • Develop Employee Benefits messaging themes, positioning, and differentiated market narratives. • Translate practice priorities, employer needs, data, and market and technology shifts into focused go-to-market strategies and identify the employer conversations OneDigital should lead. • Support competitive positioning and connect Employee Benefits to OneDigital's broader capabilities through cross-practice storytelling. Content & thought leadership • Lead the national Employee Benefits content strategy and editorial priorities. • Turn complex expertise into compelling thought leadership, campaigns, and scalable market-facing assets. • Help shape the knowledge that powers OneDigital’s AI coworkers, making them smarter, more useful, and distinctly OneDigital. • Develop integrated content programs spanning executive insights, guides, prospecting and retention campaigns, webinars, case studies, and product/value proposition messaging. • Partner with subject matter experts to develop distinctive points of view, identify the ideas that warrant deeper investment, and strengthen OneDigital's position in the market. Growth & demand activation • Turn content and thought leadership into integrated campaigns that create engagement, generate demand, and support pipeline. • Define the audience, employer need, value proposition, offer, and call to action for priority programs. • Work hands-on in HubSpot to support campaign activation, including email, landing pages, forms, segmentation, and reporting. • Partner with demand generation on targeting, distribution, nurture, lead management, and attribution. • Use AI, audience intelligence, and performance data to identify opportunities, improve targeting and personalization, accelerate execution, and scale what works. Sales & field partnership • Partner with Sales Enablement to translate market narratives, thought leadership, and campaigns into tools and resources sales and retention teams can use. • Provide the messaging, content, and campaign strategy that informs seller talk tracks, outreach, and activation. • Partner with sales and regional leaders to understand market needs, opportunities, and feedback, and use field adoption and insight to strengthen positioning, content, and campaigns. • Help translate OneDigital’s AI, data, and technology capabilities into clear, relevant stories for employers. Performance & optimization • Establish KPIs and measure content and campaign performance across engagement, conversion, adoption, and pipeline influence. • Translate marketing and CRM data into clear insights and recommendations for leadership. • Turn insights into action, setting priorities, identifying opportunities, and determining the best path forward. What you bring • 7+ years of B2B content, growth, practice, or integrated marketing experience, ideally within employee benefits, healthcare, insurance, HR, or another complex B2B industry. • Demonstrated experience developing positioning, messaging, and differentiated market narratives. • Exceptional editorial judgment and business storytelling skills, with the ability to shape complex ideas into clear, differentiated market narratives. • An AI-forward mindset with demonstrated experience applying generative AI and emerging technologies to research, content development, campaign execution, analysis, and marketing workflows, along with the judgment to know where AI adds value and where human expertise and accountability matter most. • Curiosity about how AI is changing employers, work, healthcare, benefits, and marketing, with the judgment to separate meaningful opportunities from hype. • Strong understanding of how content, demand generation, and sales enablement work together to drive commercial outcomes. • Hands-on experience w