Email & SMS Production Specialist

• Build, schedule, and send campaign flows in Klaviyo. • Carry out segmentation and A/B tests as planned. • Self-check every build before it moves to the QA step. • You will own the build accuracy, on-time delivery, and SMS compliance elements. • You will monitor deliverability and flow health, assess issues and escalate before revenue is affected. The work of this role will directly strengthen customer engagement and drive revenue growth.

About Dr. Berg Nutritionals Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet. Working with us, you'll be part of a globally recognized brand with a social media presence reaching over 48 million followers across platforms. Be a part of an innovative and fast-growing company that is passionate about transforming lives through education on health and wellness. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you. Role Summary The Email & SMS Specialist owns the hands-on execution of email and SMS/RCS program, allowing leadership to focus on lifecycle strategy and testing priorities. In this role, you will: • Build, schedule, and send campaign flows in Klaviyo. • Carry out segmentation and A/B tests as planned. • Self-check every build before it moves to the QA step. • You will own the build accuracy, on-time delivery, and SMS compliance elements. • You will monitor deliverability and flow health, assess issues and escalate before revenue is affected. The work of this role will directly strengthen customer engagement and drive revenue growth. Job Duties & Responsibilities Campaign & Flow Production (Email + SMS/RCS) • Builds campaign emails, content emails, flows and transactional emails within Klaviyo, along with SMS/RCS campaigns and flows executing against the strategy and send calendar set by the Senior Marketing Manager. • Responsible for ensuring all emails, SMS/RCS sends are set up, scheduled, and sent on time according to the calendar set by the Senior Marketing Manager. • Maintains the Klaviyo template and module library, naming conventions, and folder organization so builds are consistent, efficient, and easy to audit. • Builds dynamic and personalized content using Klaviyo features such as conditional blocks, product feeds, and profile and event properties. • Works closely with the Copywriter, Creative Designer, and Marketing Assistant to bring copy and creative to life accurately in-platform. Segmentation, Targeting & Testing • Executes segmentation and audience logic for campaigns and flows according to the strategy set by the Senior Marketing Manager. • Assists with building new forms and tagging for profile properties in Klaviyo. • Sets up and executes A/B tests within Klaviyo campaigns and flows (subject lines, content, send times, flow branches) according to the test plan, ensuring proper test configuration, sample sizes, and winner selection criteria. Quality Assurance & Compliance • Completes self-review of all builds before submitting them for QA — proofing, link testing, rendering checks, and personalization verification. • Monitors deliverability health, including bounce rates, spam complaints, unsubscribe rates, and inbox placement, and flags issues to the Senior Marketing Manager. Maintains list hygiene through suppression management and sunset/re-engagement segments. • Ensures all SMS/RCS sends comply with TCPA and carrier requirements, including consent, opt-out language, quiet hours, and character and encoding limits. Monitoring, Troubleshooting & Reporting • Assists with tracking and reporting on campaign & flow performance. • Monitors flow health and data integrations (Shopify and other connected platforms) to confirm flows are triggering correctly, and troubleshoots broken triggers, filters, or data syncs. • Documents builds, processes, and platform configurations, and contributes to execution SOPs. Qualifications & Skills Required Experience • 2–4 years of hands-on experience building and sending email and SMS campaigns and flows in a DTC or ecommerce environment. • Proven Klaviyo troubleshooting expertise across flow triggers, event/profile data, filters, segmentation logic, and integrations, with the ability to independently investigate and flag technical issues, not just execute builds. • Working knowledge of HTML and CSS for email, including troubleshooting rendering issues across email clients and devices. • Experience executing SMS campaigns and flows, with an understanding of TCPA and carrier compliance requirements. • Disciplined approach to QA, including proofing, link testing, and rendering checks, with strong attention to detail. • Experience setting up A/B tests in an email or SMS platform and tracking campaign and flow performance metrics. • Proven ability to manage a high-volume send calendar and meet deadlines consistently, supported by strong organization, project management, and time management skills. • Clear communicator who works well with copywriters, designers, and strategists, and who is comfortable working from strategy briefs and calendars set by others while proactively flagging risks and issues. Preferred Experience • Klaviyo certification(s). • Experience with Shopify and its Klaviyo integration, including troubleshooting data syncs and flow triggers. • Familiarity with email deliverability best practices, such as authentication, list hygiene, and sender reputation. • Experience with RCS messaging. • Experience in the health, wellness, or supplement industry, including familiarity with compliant marketing claims. Work from Home Requirements • Up-to-date Mac or Windows computer with anti-virus protection • Reliable high-speed internet connection • Quiet, distraction-free workspace • Tech-savvy and comfortable learning new tools and software • Must be comfortable and experienced using Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive) Compensation & Benefits We are intentional about creating a work environment that supports both high-quality work and the people doing it. We aim to provide our team with the structur