English SEO Content Lead

• 4+ years of experience in SEO content, digital content, or editorial roles, with strong experience in English-language SEO.  • Proven experience in leading, mentoring, and developing content teams.  • Strong understanding of AI-assisted content workflows and emerging AI search experiences, including AEO/GEO. • Strong analytical and problem-solving skills. • Experience using SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar platforms. • Experience in the real estate industry is a strong plus, particularly experience creating SEO content for real estate platforms, property marketplaces, developers, or related businesses.

SEO Content Strategy & Planning • Develop and execute the English SEO content strategy in alignment with overall SEO and business objectives. • Identify content opportunities based on keyword research, search demand, competitor analysis, SERP trends, and business priorities across traditional search and AI-powered search experiences. • Identify opportunities related to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). • Own the planning and delivery of the English SEO content calendar, ensuring priorities are aligned with business and SEO goals. • Assign topics and content briefs based on team capacity, expertise, priorities, and expected SEO impact. SEO Content Quality & Optimization • Establish and maintain SEO content guidelines and standards for English-language content. • Ensure content follows SEO best practices across: • Search intent and topical relevance • Keyword targeting and semantic relevance • Internal linking • E-E-A-T • On-page SEO • Content structure and FAQs • Metadata • Entity optimization • AI-search visibility • Conduct regular content audits to identify opportunities for updating, consolidating, improving, or removing content. • Maintain consistency across English content in terms of tone of voice, terminology, formatting, accuracy, and SEO standards. AI Integration & Content Innovation • Integrate AI tools and workflows into the English SEO content production process to improve research, ideation, optimization, efficiency, and content scalability. • Develop and maintain AI prompting frameworks, templates, and workflows for different content types and SEO use cases. • Regularly audit AI-assisted content to identify issues such as factual inaccuracies, hallucinations, generic or repetitive writing, keyword stuffing, lack of originality, poor search-intent alignment, and potential quality issues. Performance & Analytics • Monitor the performance of English SEO content using tools such as Google Search Console, GA4, Ahrefs, and AI visibility platforms. • Analyze organic clicks, impressions, rankings, CTR, organic traffic, conversions, and content engagement. • Identify content performance trends and translate insights into actionable optimization opportunities. • Measure the impact of content updates and SEO initiatives and continuously refine the content strategy based on performance data. • Prepare regular English SEO content performance reports, highlighting key results, insights, opportunities, and areas for improvement. Team Leadership & Collaboration • Lead and mentor the English SEO content team, ensuring clear priorities, workflows, and performance expectations. • Support the development of writers through coaching, training, feedback, and knowledge sharing. • Collaborate with the Senior Writer and Editor to maintain content quality, productivity, consistency, and editorial standards. • Promote continuous learning and adoption of evolving SEO, content, and AI best practices across the team. • Collaborate with Technical SEO, Product, Inventory, and other relevant teams to align content priorities and ensure effective execution. • 4+ years of experience in SEO content, digital content, or editorial roles, with strong experience in English-language SEO.  • Proven experience in leading, mentoring, and developing content teams.  • Strong understanding of AI-assisted content workflows and emerging AI search experiences, including AEO/GEO. • Strong analytical and problem-solving skills. • Experience using SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar platforms. • Experience in the real estate industry is a strong plus, particularly experience creating SEO content for real estate platforms, property marketplaces, developers, or related businesses.