Head of Black-Hat SEO for iGaming

The company is seeking a senior hands-on SEO operator to launch and grow a new black-hat SEO business unit. Reporting directly to the CEO, the Head of Black-Hat SEO will own execution, budget allocation and P&L. Initially, this is predominantly an individual contributor role with substantial use of AI and automation. A small team may be built later as the unit develops. • Co-design the unit’s growth strategy with the CEO and execute it personally. • Manage the current monthly budget of US$30,000–80,000 across domains, content and tooling. • Build an AI-supported roadmap for launching and developing hundreds of websites per month. • Execute link-building strategies and manage domains, redirects, migrations and testing. • Identify and test opportunities across multiple GEOs. • Track costs, rankings, traffic, FTDs, revenue and overall unit performance. • Scale approaches that demonstrate positive commercial results. • Document processes and establish an operating model that can support a small team over time. The supplied brief targets initial FTDs within 10–20 days and profitability within 4–5 months. Measurement definitions and milestones will need to be agreed.

• A proven track record in competitive black-hat SEO environments. • Deep practical experience with domain auctions, drop-catching and expired-domain analysis. • Experience operating website networks at scale, including footprint hygiene across registrars, hosting and DNS. • Hands-on capability in domains, redirects, migrations, outreach and experimentation. • Ability to use AI and automation to increase execution capacity. • Strong commercial judgement, including budget management, ROI analysis and traffic monetisation. • An entrepreneurial approach, autonomy and ownership of business outcomes. • Fast, disciplined decision-making, supported by clear reporting and documentation.

Head of Black-Hat SEO Location: Fully remote Reports to: CEO Base salary: US$68,000–120,000 gross annually, depending on experience Incentive: Profit share Current operating budget: US$30,000–80,000 per month Company presentation An international iGaming affiliate business develops and scales SEO-driven websites, monetising organic traffic through casino and betting operator partnerships. Its current markets include Poland and Hungary, with plans to expand across additional Tier 1 and Tier 2 markets. The business operates with a lean team and a highly automated approach, using expired domains, parasite SEO, one-page websites, rapid migrations and gray/black-hat methods. Role overview The company is seeking a senior hands-on SEO operator to launch and grow a new black-hat SEO business unit. Reporting directly to the CEO, the Head of Black-Hat SEO will own execution, budget allocation and P&L. Initially, this is predominantly an individual contributor role with substantial use of AI and automation. A small team may be built later as the unit develops. Key responsibilities include: • Co-design the unit’s growth strategy with the CEO and execute it personally. • Manage the current monthly budget of US$30,000–80,000 across domains, content and tooling. • Build an AI-supported roadmap for launching and developing hundreds of websites per month. • Execute link-building strategies and manage domains, redirects, migrations and testing. • Identify and test opportunities across multiple GEOs. • Track costs, rankings, traffic, FTDs, revenue and overall unit performance. • Scale approaches that demonstrate positive commercial results. • Document processes and establish an operating model that can support a small team over time. The supplied brief targets initial FTDs within 10–20 days and profitability within 4–5 months. Measurement definitions and milestones will need to be agreed. Requirements • A proven track record in competitive black-hat SEO environments. • Deep practical experience with domain auctions, drop-catching and expired-domain analysis. • Experience operating website networks at scale, including footprint hygiene across registrars, hosting and DNS. • Hands-on capability in domains, redirects, migrations, outreach and experimentation. • Ability to use AI and automation to increase execution capacity. • Strong commercial judgement, including budget management, ROI analysis and traffic monetisation. • An entrepreneurial approach, autonomy and ownership of business outcomes. • Fast, disciplined decision-making, supported by clear reporting and documentation. Company offers • Fully remote working. • US$68,000–120,000 gross annual base salary, depending on experience. • Profit share once the unit is profitable; detailed terms to be agreed. • Direct collaboration with the CEO. • Ownership of execution, budget allocation and unit P&L. • A current operating budget of US$30,000–80,000 per month, with potential for further growth. • A predominantly hands-on role with substantial autonomy, AI and automation. • The opportunity to build a small team over time. Originally posted on Himalayas SEO-Specialist, Head-Of-SEO, SEO-Manager, IGaming-SEO, Performance-Marketing, IGaming-Director