Performance Media Buyer (Senior)

• Develop and execute comprehensive performance marketing strategies across multiple channels, including but not limited to Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and other digital platforms. • Continuously monitor, analyze, and optimize campaigns to ensure maximum ROI and achieve KPIs such as CPA, CPC, ROAS, and LTV. • Utilize a deep understanding of digital analytics and data to perform A/B testing, optimize landing pages, and refine audience targeting strategies. • Collaborate closely with cross-functional teams, including Creative, Content, and Analytics, to ensure cohesive and impactful marketing strategies. • Stay up-to-date with the latest trends and best practices in digital marketing, performance marketing, and growth hacking. • Lead and mentor junior team members, fostering a culture of continuous learning and growth mindset within the team. • Develop detailed performance reports and provide actionable insights to clients and internal stakeholders. • Manage budgets effectively, ensuring optimal allocation of resources to maximize campaign performance. • Bachelor’s degree in Marketing, Business, or a related field. • 3+ years of experience in performance marketing, preferably within a digital marketing agency. • Proven track record of managing and optimizing successful multi-channel digital marketing campaigns. • Expertise in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and others. • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. • Experience with A/B testing and conversion rate optimization. • Excellent communication and presentation skills with the ability to articulate complex strategies to clients and stakeholders. • A growth mindset with a passion for learning and staying ahead of industry trends. • Ability to thrive in a fast-paced, agile environment and adapt to changing priorities.

• Bachelor’s degree in Marketing, Business, or a related field. • 3+ years of experience in performance marketing, preferably within a digital marketing agency. • Proven track record of managing and optimizing successful multi-channel digital marketing campaigns. • Expertise in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and others. • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. • Experience with A/B testing and conversion rate optimization. • Excellent communication and presentation skills with the ability to articulate complex strategies to clients and stakeholders. • A growth mindset with a passion for learning and staying ahead of industry trends. • Ability to thrive in a fast-paced, agile environment and adapt to changing priorities.

Why Join ArabyBrand? • Exciting bonus opportunities and incentives! • Comprehensive social & health insurance coverage. • Growth Opportunities: Be part of a team that values personal and professional development, with continuous learning and career advancement opportunities. • Innovative Environment: Work in a dynamic, agile setting where creativity and innovation are encouraged. • Impactful Work: Play a crucial role in driving the growth and success of our clients' businesses. • Collaborative Culture: Join a passionate team dedicated to excellence and teamwork. • Flexible Work Arrangements: Enjoy flexible working options, including remote work, to support a healthy work-life balance.

Are you a results-driven marketer with a passion for performance and growth? ArabyBrand is looking for a Senior Performance Marketing Specialist to join our dynamic team. In this role, you will be responsible for developing, implementing, and optimizing multi-channel performance marketing campaigns that drive traffic, engagement, and conversions for our diverse portfolio of clients. The Big Picture: Araby Brand, a dynamic digital marketing agency in the MENA region, specializes in performance marketing tailored to each client's unique needs. Our goal is to become a leading agency in the EMEA region, while ensuring that we remain an exceptional place to work. Responsibilities: • Develop and execute comprehensive performance marketing strategies across multiple channels, including but not limited to Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and other digital platforms. • Continuously monitor, analyze, and optimize campaigns to ensure maximum ROI and achieve KPIs such as CPA, CPC, ROAS, and LTV. • Utilize a deep understanding of digital analytics and data to perform A/B testing, optimize landing pages, and refine audience targeting strategies. • Collaborate closely with cross-functional teams, including Creative, Content, and Analytics, to ensure cohesive and impactful marketing strategies. • Stay up-to-date with the latest trends and best practices in digital marketing, performance marketing, and growth hacking. • Lead and mentor junior team members, fostering a culture of continuous learning and growth mindset within the team. • Develop detailed performance reports and provide actionable insights to clients and internal stakeholders. • Manage budgets effectively, ensuring optimal allocation of resources to maximize campaign performance. • Bachelor’s degree in Marketing, Business, or a related field. • 3+ years of experience in performance marketing, preferably within a digital marketing agency. • Proven track record of managing and optimizing successful multi-channel digital marketing campaigns. • Expertise in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and others. • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. • Experience with A/B testing and conversion rate optimization. • Excellent communication and presentation skills with the ability to articulate complex strategies to clients and stakeholders. • A growth mindset with a passion for learning and staying ahead of industry trends. • Ability to thrive in a fast-paced, agile environment and adapt to changing priorities. Why Join ArabyBrand? • Exciting bonus opportunities and incentives! • Comprehensive social & health insurance coverage. • Growth Opportunities: Be part of a team that values personal and professional development, with continuous learning and career advancement opportunities. • Innovative Environment: Work in a dynamic, agile setting where creativity and innovation are encouraged. • Impactful Work: Play a crucial role in driving the growth and success of our clients' businesses. • Collaborative Culture: Join a passionate team dedicated to excellence and teamwork. • Flexible Work Arrangements: Enjoy flexible working options, including remote work, to support a healthy work-life balance.