Social Media Expert

• Develop and execute social media strategies aligned with marketing goals, product launches, and seasonal campaigns. • Manage and optimize daily posting across LinkedIn, Instagram, Facebook, TikTok, Pinterest, and YouTube. • Craft engaging, branded content (text, image, video, carousels) that resonates with target audiences (IT professionals, students, jobseekers). • Collaborate with the design and content teams to produce visually appealing, on-brand assets. • Monitor engagement metrics, track KPIs, and optimize content based on performance analytics. • Stay on top of platform trends, hashtags, and algorithm changes to maximize organic reach. • Manage paid social campaigns (boosted posts, lead forms, retargeting) with the PPC team. • Engage with the community—respond to comments, DMs, and manage brand reputation online. • Assist in influencer outreach or content collaborations to increase brand visibility.

• 2+ years of experience in social media management, preferably for tech, education, or service-based businesses. • Strong understanding of platform-specific strategies (especially LinkedIn, YouTube, and TikTok). • Experience with social scheduling and analytics tools (e.g., Buffer, Hootsuite, Meta Business Suite, Later, Sprout Social). • Proven content creation skills—copywriting, basic design (Canva), and video editing tools like CapCut or Adobe Express. • Ability to analyze performance and create weekly/monthly reports. • Excellent communication skills and attention to detail. • Ability to work independently, manage timelines, and meet campaign deadlines. • Bachelor’s degree in Marketing, Communications, Media, or a related field • Experience working with training institutes, bootcamps, or career coaching brands • Familiarity with SEO principles and how they apply to social content • Experience with paid social campaigns and A/B testing strategies

Job Description About Us: With over two decades of expertise, Fortray excels in IT Recruitment, Training, and Services. As IT Recruiters, we connect top talent with global opportunities in the digital technology sector, offering contract, temporary, and permanent placements across various industries, roles, salaries, and locations. Our specialized teams ensure your recruitment or job search benefits from seasoned experts who deeply understand your sector. Fortray is also a global online boot camp, helping career changers gain vital digital skills in just four weeks, opening doors to lucrative tech careers. Our rigorous curriculum covers cybersecurity, Cloud computing, Data analytics, Coding, Project Management, DevOps, AI/ML, and more. Practical, hands-on learning and mentorship from industry experts result in a remarkable 95% placement rate. With over 1,000 monthly live classes, real-world projects, and extensive resources, Fortray stands out. Our mentorship program, flexible schedules, and 1:1 career coaching guide your success. Join 1,000+ satisfied graduates on their journey to tech careers through Fortray. Additionally, as a Managed Service Provider (MSP), we offer global managed IT services, including cybersecurity, cloud solutions, and IT consultancy, tailored to businesses of all sizes, emphasizing user centricity from consultation to ongoing support, ensuring seamless technology operations. Purpose of the Job – Overview Job Title: Social Media Executive Location: Fully Remote Must have a 2 to 3 Hours Backup, 22 to 24” Monitor with HDMI Cable, Table, Chair and Quite place to work. Timings: • Monday to Friday: 8 AM to 6 PM BST About the Role Key Responsibilities • Develop and execute social media strategies aligned with marketing goals, product launches, and seasonal campaigns. • Manage and optimize daily posting across LinkedIn, Instagram, Facebook, TikTok, Pinterest, and YouTube. • Craft engaging, branded content (text, image, video, carousels) that resonates with target audiences (IT professionals, students, jobseekers). • Collaborate with the design and content teams to produce visually appealing, on-brand assets. • Monitor engagement metrics, track KPIs, and optimize content based on performance analytics. • Stay on top of platform trends, hashtags, and algorithm changes to maximize organic reach. • Manage paid social campaigns (boosted posts, lead forms, retargeting) with the PPC team. • Engage with the community—respond to comments, DMs, and manage brand reputation online. • Assist in influencer outreach or content collaborations to increase brand visibility. Requirements • 2+ years of experience in social media management, preferably for tech, education, or service-based businesses. • Strong understanding of platform-specific strategies (especially LinkedIn, YouTube, and TikTok). • Experience with social scheduling and analytics tools (e.g., Buffer, Hootsuite, Meta Business Suite, Later, Sprout Social). • Proven content creation skills—copywriting, basic design (Canva), and video editing tools like CapCut or Adobe Express. • Ability to analyze performance and create weekly/monthly reports. • Excellent communication skills and attention to detail. • Ability to work independently, manage timelines, and meet campaign deadlines. Preferred Qualifications • Bachelor’s degree in Marketing, Communications, Media, or a related field • Experience working with training institutes, bootcamps, or career coaching brands • Familiarity with SEO principles and how they apply to social content • Experience with paid social campaigns and A/B testing strategies Originally posted on Himalayas Social-Media-Management, Social-Media-Marketing, Content-Marketing, Digital-Marketing, Social-Media-Strategy, Social-Media-Specialist, Social-Media-Consultant, Social-Media-Marketing-Specialist, SMM-Specialist, Social-Media-Strategist, Social-Media