Director, Revenue Marketing

About Nintex: At Nintex, we are transforming the way people work, everywhere. As the global standard for process intelligence and automation, we're trusted by over 10,000 public and private sector organizations across 90 countries. Our customers, from industry giants like Amazon, Coca-Cola, and Microsoft, rely on the Nintex Platform to accelerate their digital transformation journeys by managing, automating, and optimizing business processes quickly and efficiently. We improve their lives through the technology we build. We are committed to fostering a workplace that supports amazing people in doing their very best work every day. Collaboration is constant, our workplace is fun, the environment is fast-paced, and we value our people’s curiosity, ideas, and enthusiasm. Driven by passion and accountability, we take initiative, measure progress, and deliver results. Our culture fosters innovation and problem-solving, fueled by curiosity and a commitment to thinking big. Together, we move with agility, prioritize customer needs, and build unity through empathy, leaving a positive impact wherever we go. About the role: We are seeking an experienced and strategic Director of Revenue Marketing to own pipeline growth and marketing operations on a regional scale.  The ideal candidate will be responsible for developing account-based strategies to drive revenue for our enterprise and mid-market go-to-market motion.   Your contribution will be:  Americas Revenue Marketing Strategy & Pipeline Ownership • Own the Americas marketing pipeline targets, with accountability for marketing-sourced pipeline, marketing contribution, and pipeline performance. • Develop and execute regional revenue marketing plans aligned with Americas sales priorities, business objectives, and revenue targets. • Partner closely with Americas Sales leadership to identify pipeline gaps by segment, product, geography, and customer type, and develop focused programs to address them. • Drive demand generation and pipeline acceleration programs supporting new logo acquisition, cross-sell, upsell, and customer expansion. • Develop account-based and targeted marketing programs for priority accounts, industries, and strategic opportunities. • Balance near-term pipeline requirements with programs that build sustainable demand and long-term growth. Regional & Field Marketing Leadership • Lead regional and field marketing resources, establishing clear priorities, performance expectations, and accountability. • Develop and execute regional marketing plans that reflect local market dynamics while aligning to global messaging and campaign priorities. • Partner with regional Sales leaders on territory planning, account targeting, field events, executive engagement, and sales plays. • Ensure regional marketing investments are focused on programs with clear business objectives and measurable pipeline impact. • Create consistency in field marketing planning, execution, reporting, and performance management. • Foster strong alignment and collaboration between regional marketing, global campaign management, and the broader marketing organization. Global Campaign Strategy & Execution • Lead the Global Campaign Manager responsible for planning, orchestrating, and executing integrated marketing campaigns across global markets. • Partner with Product Marketing to translate positioning, messaging, product launches, and solution priorities into integrated, actionable campaign strategies. • Develop scalable global campaign frameworks that can be adapted and activated by regional marketing teams. • Establish clear campaign briefs, objectives, target audiences, channel strategies, execution plans, and success metrics. • Coordinate campaign planning and execution across Product Marketing, Digital Marketing, Marketing Operations, regional teams, and Sales. • Ensure global campaigns are consistently executed, measured, and optimized across regions. • Drive continuous improvement in campaign effectiveness, speed to market, and operational efficiency. Cross-Functional Digital & Paid Media Partnership • Partner closely with the Digital Marketing team to align paid media, website conversion, digital programs, and campaign strategies with revenue marketing priorities. • Collaborate on audience targeting, campaign messaging, channel selection, budget allocation, and performance optimization. • Ensure digital and paid media programs support Americas pipeline targets and global campaign objectives. • Establish shared performance metrics and regular reviews to optimize the full buyer journey, from engagement through opportunity creation. • Partner with Marketing Operations to ensure campaign tracking, attribution, lead management, and reporting are consistent and actionable. Pipeline Performance & Operational Excellence • Establish a consistent operating cadence with Sales and Marketing leadership to review pipeline performance, campaign effectiveness, and areas requiring action. • Track and optimize key performance indicators including marketing-sourced pipeline, marketing-influenced pipeline, lead-to-opportunity conversion, pipeline velocity, cost per opportunity, and campaign ROI. • Use data to evaluate program effectiveness, identify opportunities for improvement, and make informed investment decisions. • Partner with Revenue Operations and Marketing Operations on funnel measurement, attribution, reporting, and pipeline forecasting. • Manage regional revenue marketing budgets, prioritizing investments based on pipeline impact and return on investment. • Provide clear, actionable performance updates and recommendations to marketing and sales leadership. Team Leadership & Collaboration • Build, coach, and develop a high-performing regional revenue marketing team and Global Campaign Manager. • Create clarity around responsibilities, priorities, deliverables, and success measures. • Establish a culture of accountability, col