Director, Analytics

• Build and develop a deep understanding of the client's strategic issues, initiatives, and competitive positions. Use this information to measurement frameworks and reporting roadmaps • Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques • Create and support executive level presentations and analysis of analytic and data solutions to support client needs • Oversee the development of dashboards, campaign performance reports, and advanced measurement (e.g., brand health, incrementality, A/B testing, etc.). • Translate data/results into compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques • Ensure timely follow through on all scheduled and ad hoc deliverables. Identify opportunities to continuously improve processes • Present reports, POVs and other materials to clients on a regular basis over the phone and in person • Manage a team of analysts and managers, providing mentorship, technical guidance, and career development support. • Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows. • Ensure data accuracy, integrity, and consistency across deliverables. • Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization. • Stay up to date on industry trends, analytics best practices, emerging tools, and methodologies. • Develop depth and breadth of understanding of solutions and offerings across BarkleyOKRP and MissionOneMedia

• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting • Knowledge of agency-side media campaign planning and execution process is desirable, but not required • Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts. • Strong knowledge of media metrics, campaign performance evaluation, and experience in attribution modeling, MMM interpretation • Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies to measure impact and optimize marketing performance. • Ability to identify business challenges and applying analytics-led strategies to address them. • Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs • Ability to train & coach colleagues for growth: being organized & detail oriented, prioritizing work, business writing & presenting, conducting analysis, and time management • Comfortable working in ambiguous situations • Proficiency with analytics & visualization tools: Excel, Tableau, Power BI, etc. SQL a plus The annual gross base salary range is $135,000 - $180,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K. BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging • At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.

Director, Analytics We are seeking a strategic and highly collaborative Director, Analytics to set the vision for measurement and analytics across key accounts, lead client relationships, and scale data-driven solutions that improve media effectiveness and business performance. In this role, you’ll work cross-functionally with clients, strategists, planners, and data partners to design measurement frameworks, lead advanced analytics projects, and elevate the role of data within our organization. This is both a hands-on and leadership role, ideal for someone who is as comfortable diving into the data as they are leading conversations with senior clients Key Responsibilities: • Build and develop a deep understanding of the client's strategic issues, initiatives, and competitive positions. Use this information to measurement frameworks and reporting roadmaps • Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques   • Create and support executive level presentations and analysis of analytic and data solutions to support client needs • Oversee the development of dashboards, campaign performance reports, and advanced measurement (e.g., brand health, incrementality, A/B testing, etc.). • Translate data/results into compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques   • Ensure timely follow through on all scheduled and ad hoc deliverables. Identify opportunities to continuously improve processes  • Present reports, POVs and other materials to clients on a regular basis over the phone and in person  • Manage a team of analysts and managers, providing mentorship, technical guidance, and career development support. • Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows. • Ensure data accuracy, integrity, and consistency across deliverables. • Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.  • Stay up to date on industry trends, analytics best practices, emerging tools, and methodologies. • Develop depth and breadth of understanding of solutions and offerings across BarkleyOKRP and MissionOneMedia Qualifications: • A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting  • Knowledge of agency-side media campaign planning and execution process is desirable, but not required  • Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts. • Strong knowledge of media metrics, campaign performance evaluation, and experience in attribution modeling, MMM interpretation • Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies to measure impact and optimize marketing performance. • Ability to identify business challenges and applying analytics-led strategies to address them. • Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs  • Ability to train & coach colleagues for growth: being organized & detail oriented, prioritizing work, business writing & presenting, conducting analysis, and time management • Comfortable working in ambiguous situations  • Proficiency with analytics & visualization tools: Excel, Tableau, Power BI, etc. SQL a plus The annual gross base salary range is $135,000 - $180,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K. BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging • At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact. Originally posted on Himalayas Analytics-Director, Director-Of-Analytics, Marketing-Analytics-Director, Analytics-Manager, Director-Analytics, Data-Analytics-Director, Director-Of-Data-Analytics, Business-Analytics-Director, Director-Of-Data-And-Analytics, Analytics-And-Insights-Director, Digital-Analytics-Director, Financial-Analytics-Director