Marketing Automation Specialist

We are looking for a detail-oriented and technically strong Marketing Automation / Lifecycle Marketing Specialist with hands-on experience in Braze and data-driven campaign execution. The ideal candidate will be comfortable working at the intersection of marketing, product, and data teams to build, optimize, and scale lifecycle campaigns.

• Strong hands-on experience withBraze • Advanced SQL skills (joins, CTEs, window functions, complex segmentation logic) • Experience withHightouchor similar reverse ETL tools • Solid experience withLiquid templatingfor dynamic and personalized messaging • Proven track record of building and optimizing lifecycle marketing campaigns • Strong understanding of event-driven architecture in marketing systems • Ability to troubleshoot and resolve data discrepancies across systems • Comfortable collaborating with marketing, product, and data teams

Category: IT Services Location: Job Title:Marketing Automation / Lifecycle Marketing Specialist Experience Required:5+ Years of Relevant Experience (Mandatory) Location:Remote Working Days:Monday to Friday Working Hours:3:30 PM – 1:30 AM (US Business Hours, EST Shift changes as per day light saving time). Role Overview We are looking for a detail-oriented and technically strong Marketing Automation / Lifecycle Marketing Specialist with hands-on experience in Braze and data-driven campaign execution. The ideal candidate will be comfortable working at the intersection of marketing, product, and data teams to build, optimize, and scale lifecycle campaigns. Must-Have Skills • Strong hands-on experience withBraze • Advanced SQL skills (joins, CTEs, window functions, complex segmentation logic) • Experience withHightouchor similar reverse ETL tools • Solid experience withLiquid templatingfor dynamic and personalized messaging • Proven track record of building and optimizing lifecycle marketing campaigns • Strong understanding of event-driven architecture in marketing systems • Ability to troubleshoot and resolve data discrepancies across systems • Comfortable collaborating with marketing, product, and data teams Nice-to-Have Skills • Experience with Google Tag Manager (GTM) • Familiarity with Amplitude • Experience with Segment (CDP) • Experience working with Snowflake • Background in growth marketing or experimentation-driven environments Details Originally posted on Himalayas Marketing-Automation-Specialist, Lifecycle-Marketing-Specialist, CRM-Marketing-Specialist, Email-Marketing-Specialist, Digital-Marketing-Specialist, AI-Marketing-Automation-Specialist, Marketing-Automation-Consultant, Marketing-Automation-Developer, CRM-Automation-Specialist, Marketing-Automation-Engineer