Sales Development Representative

About Nutritics💥 Nutritics is redefining how hospitality and foodservice businesses operate. We give organisations complete clarity and control over their food, menus, supply chains, inventory control, food costs, and environmental impact. Trusted by 500+ customers worldwide, from contract caterers and restaurant groups to healthcare and education providers, we are the platform of choice for businesses that take food data seriously. Backed by PE investment, we're scaling rapidly across UK&I and entering the US market. Our ambition: to become the world's most trusted food information platform. We’re looking to build our US sales team and as a key part of building out this team we’re hiring an SDR to focus on mainly outbound lead generation and qualification. The Sales Development Representative will predominantly generate and qualify outbound leads, as well as qualify any US based marketing generated inbound leads and connect them with the right salesperson. Main Responsibilities💻 • Own and develop a meeting pipeline of named accounts across North America. • Research target organizations, map buying committees, and identify decision-makers, influencers, champions, and potential blockers. • Build relationships with executive and functional stakeholders across Operations, Culinary, Nutrition, Food Safety, IT, Procurement, Compliance, Innovation, Sustainability, and Supply Chain. • Execute thoughtful, account-based prospecting using phone, email, LinkedIn, Apollo, referrals, events, partner introductions, and other relevant channels. • Use AI-assisted research and modern sales engagement tools to improve account intelligence, outreach relevance, and prospecting efficiency. • Generate qualified discovery meetings and opportunities that align with Nutritics’ ideal customer profile and business priorities. • Partner with Account Executives and North American leadership on account strategy, opportunity planning, meeting preparation, and follow-up. • Leverage Nutritics’ strategic technology, channel, and industry relationships to accelerate engagement and create partner-sourced opportunities. • Represent Nutritics professionally at conferences, customer meetings, partner events, and industry functions. • Maintain excellent Salesforce hygiene, account plans, MEDDICC documentation, customer intelligence, and next-step discipline. • Apply MEDDICC principles throughout qualification and opportunity development. • Collaborate with Marketing, Partnerships, Product, and Customer Success to coordinate campaigns, insights, content, and strategic outreach. • Continuously build product, industry, and competitive knowledge and communicate. Career Progression and Development🚀 At Nutritics, growth is built into how we operate and we believe that the best way for our business to grow is for our people to grow. As we scale internationally with the backing of private equity investment, we create real opportunities for people to stretch their skills, take on new challenges, and shape the future of our platform and our industry. You can expect: • Impact and Recognition:Join a team delivering significant global growth where you can feel and see the direct impact of your individual contributions. • Expert Collaboration: Learn from working alongside an experienced management team and market leading clients around the world. • Structured Growth:Benefit from bi-annual performance reviews and a personalised career development plan tailored to your ambitions. • Mentorship and Coaching: Access ongoing support and opportunities to expand your responsibilities as the business scales. • Global Pathways: Take advantage of clear progression routes into senior leadership and specialist roles as we continue our international expansion. The Ideal candidate will have🙌 We are looking for a relationship builder who combines executive presence, business curiosity, discipline, resilience, and a strong desire to grow. The ideal candidate enjoys learning how organizations operate, solving complex problems, relentless pursuit and creating long-term customer relationships. • Experience in business development, consultative sales, partnerships, prospecting, or a related commercial role. • Strong written and verbal communication skills, with the confidence to engage senior stakeholders. • Demonstrated curiosity, business acumen, coachability, persistence, and sound judgment. • Excellent organization, preparation, follow through, and attention to detail. • CRM proficiency, with Salesforce experience preferred. • Willingness to learn and use Apollo, LinkedIn, AI-assisted research, and modern sales engagement platforms. • Ability to work independently in a remote environment while collaborating closely with a global team. • Fluent spoken and written English. Preferred Experience • 1-2 years of experience in a commercial role. • Experience in foodservice, restaurant technology, hospitality, healthcare, higher education, contract catering, nutrition, or B2B SaaS. • Experience navigating complex buying committees or multi-location organizations. • Experience representing a company at conferences, customer meetings, or industry events. How Success Will Be Measures • Qualified pipeline generated. • Executive-level and multi-stakeholder meetings secured. • Penetration and engagement within named strategic accounts. • Buying committee development and quality of account intelligence. • Progression of qualified opportunities into the active sales pipeline. • Partner-sourced and event-sourced opportunities. • Operational excellence, including CRM discipline, account planning, MEDDICC completion, and follow-through. • Contribution to North American revenue goals and team performance. Most Importantly👍Nutritics is a people first business scaling at a world class pace, and we are looking for individuals who align with our five core values: Team First, Open Communication, No Ego, Integrity,and The Rocket 🚀.