Senior CRM Marketing Manager

• Own CRM channel strategy, including audience, cadence, sequencing, and contact policies. • Manage the integrated CRM campaign calendar and prioritise competing initiatives. • Lead market-led, educational, and automated campaigns that drive engagement and revenue. • Define segmentation, personalisation, and testing strategies across the customer lifecycle. • Translate local-market priorities into effective CRM plans. • Own campaign measurement, reporting, and optimisation. • Partner with CRM Operations and MarTech on delivery, tooling, and data requirements.

• Strong CRM or lifecycle marketing experience in a complex, multi-market organisation. • Proven success delivering measurable engagement, revenue, or client-value growth. • Expertise in segmentation, personalisation, automation, and experimentation. • Strong analytical and campaign performance skills. • Excellent stakeholder management and prioritisation abilities. • Experience with CRM platforms, customer data, marketing technology, and AI-enabled campaign automation. • Financial services or regulated-industry experience is desirable.

Responsibilities: • Own CRM channel strategy, including audience, cadence, sequencing, and contact policies. • Manage the integrated CRM campaign calendar and prioritise competing initiatives. • Lead market-led, educational, and automated campaigns that drive engagement and revenue. • Define segmentation, personalisation, and testing strategies across the customer lifecycle. • Translate local-market priorities into effective CRM plans. • Own campaign measurement, reporting, and optimisation. • Partner with CRM Operations and MarTech on delivery, tooling, and data requirements. Requirements: • Strong CRM or lifecycle marketing experience in a complex, multi-market organisation. • Proven success delivering measurable engagement, revenue, or client-value growth. • Expertise in segmentation, personalisation, automation, and experimentation. • Strong analytical and campaign performance skills. • Excellent stakeholder management and prioritisation abilities. • Experience with CRM platforms, customer data, marketing technology, and AI-enabled campaign automation. • Financial services or regulated-industry experience is desirable.