Senior CRM Marketing Manager
Capital · Warsaw, Mazowieckie, Poland | Sofia City +2
Hybrid
Sign in and upload your CV to see how well you match this job.
Sign inJob overview
- Location
- Warsaw, Mazowieckie, Poland | Sofia City +2
- Workplace
- Hybrid
- Experience level
- Senior
- Date posted
- Oct 3, 2026
- Last checked at the source
- Oct 11, 2026
- Job source
- Company's official careers site
Responsibilities
• Own CRM channel strategy, including audience, cadence, sequencing, and contact policies.
• Manage the integrated CRM campaign calendar and prioritise competing initiatives.
• Lead market-led, educational, and automated campaigns that drive engagement and revenue.
• Define segmentation, personalisation, and testing strategies across the customer lifecycle.
• Translate local-market priorities into effective CRM plans.
• Own campaign measurement, reporting, and optimisation.
• Partner with CRM Operations and MarTech on delivery, tooling, and data requirements.
Requirements
• Strong CRM or lifecycle marketing experience in a complex, multi-market organisation.
• Proven success delivering measurable engagement, revenue, or client-value growth.
• Expertise in segmentation, personalisation, automation, and experimentation.
• Strong analytical and campaign performance skills.
• Excellent stakeholder management and prioritisation abilities.
• Experience with CRM platforms, customer data, marketing technology, and AI-enabled campaign automation.
• Financial services or regulated-industry experience is desirable.
Skills
- CRM
- Operations
Visa and relocation
The posting doesn't mention visa sponsorship. Check the original posting or ask the company.
The posting doesn't mention relocation.
Job description
Responsibilities:
• Own CRM channel strategy, including audience, cadence, sequencing, and contact policies.
• Manage the integrated CRM campaign calendar and prioritise competing initiatives.
• Lead market-led, educational, and automated campaigns that drive engagement and revenue.
• Define segmentation, personalisation, and testing strategies across the customer lifecycle.
• Translate local-market priorities into effective CRM plans.
• Own campaign measurement, reporting, and optimisation.
• Partner with CRM Operations and MarTech on delivery, tooling, and data requirements.
Requirements:
• Strong CRM or lifecycle marketing experience in a complex, multi-market organisation.
• Proven success delivering measurable engagement, revenue, or client-value growth.
• Expertise in segmentation, personalisation, automation, and experimentation.
• Strong analytical and campaign performance skills.
• Excellent stakeholder management and prioritisation abilities.
• Experience with CRM platforms, customer data, marketing technology, and AI-enabled campaign automation.
• Financial services or regulated-industry experience is desirable.
Apply on the original site ↗Job source: Company's official careers site
GetGlobalJob is not the employer or a recruiting agency. You apply on the original publisher's site: always check the posting before sharing your details, and never pay for a job.
Check your fit for this job
Create your free account and upload your CV to see how well you match this job and which skills you're missing.